Missed call service is an extension to various other platforms concerned to mobile device, with an advantage of zero spending and almost four times their response. A BulkSMSglobal client can advertise the number on which they want to receive missed calls. The technology is built in such a manner that the call automatically gets disconnected after a specific number of rings. The call can then be returned by the advertising firm to inform the enquirer about its products or services.
India is a cost conscious market. Therefore, a technology that delivers information free of cost without any hassle is heartily welcome. Missed call is simple as its part of today’s day-to-day communication. People prefer to give a missed call instead of calling as it’s considered to be a pre-notified message. It is usually seen that one out of three people can use SMS, whereas every single mobile user knows to dial a call. Hence, the target audience and reach is considerably broader.
Few benefits of this service that would interest marketers are its inbound calling (representing a call from a willing audience); its four fold response and TRAI supported safety regulations. Missed call, as an advertising tool could help form a database of all the inbound callers, register customers for sales communication by voice or SMS, conducting polls and registering votes, take ratings and surveys and for authentication or verification purposes.